Work2Live campaign tells youth ‘if it feels wrong, it probably is wrong’
WorkSafe Saskatchewan is rolling out a contest to promote work safety messages through an online campaign that tells youth “if it feels wrong, it probably is wrong.”
“The campaign and contest encourage young workers to ask questions,” said Phil Germain, executive director of prevention at the Saskatchewan Workers’ Compensation Board (WCB). “Asking questions saves lives.”
The new campaign is called Work2live. WorkSafe Saskatchewan is inviting Saskatchewan youth to watch Work2Live videos to learn about working safely, receive a free music download and enter to win weekly prizes.
Younger workers experience higher rates of injury than other workers do. One in four workplace injuries reported to the Saskatchewan WCB involve a worker younger than 25 years of age.
“We surveyed youth across Saskatchewan and asked them what advice they would give their friends about safety at work,” said Germain. “They told us, ‘If it feels wrong, it probably is wrong’ and ‘There’s no such thing as a stupid question.’ These are the messages we have put into our videos.”
Watching the videos earns contest entrants a weekly free music download and an entry into a weekly draw for a $300 Walmart gift card. Youth can earn more entries by sharing with friends on Facebook. The contest runs for nine weeks.
For contest details visit www.facebook.com/WorkSafeSK or www.worksafesask.ca/youth/facebook_contest.
